Marriott Harrison advises Amplience on $100 Million raise

Wednesday 16th March, 2022

Marriott Harrison acted for Amplience, the leading commerce experience platform, on its $100 million fundraise through an equity investment from Farview Equity Partners, a European growth equity investor, and growth financing from Sixth Street, a leading global investment firm.

Amplience was founded in 2008 and is a commerce experience platform that gives B2B and B2C commerce companies the freedom to win in the modern experience economy. Amplience is developer-powered and business-enabled and built on a MACH architecture which delivers a force multiplier in terms of speed, agility and scalability for creating digital experiences. More than 400 of the world’s leading brands use Amplience including Crate & Barrel, Traeger Grills, Ulta Beauty, Coach, OTTO Group, GAP, Currys, Argos and Very Group.

James Brooke, founder and CEO of Amplience, said: “Over the last ten years during the phenomenal growth of the business, we have always turned to Marriott Harrison for our legal needs across a range of business matters. Once again, they guided us through a long, complicated legal process, and Jonathan and his team gave us sound, sensible and pragmatic advice throughout”.

Jonathan Leigh-Hunt (Corporate Partner) led the MH team, which included David Baverstock (Senior associate), associates James Fleming, Zoha Khalaj-Mehri and Rory Duthie, with Brett Israel (Banking Partner), Josh Hartle (Senior associate), Ben Cole and Lisle Gannon advising on the financing from Sixth Street.

Articles by Jonathan Leigh-Hunt