Marriott Harrison advises Yuty on its £500,000 pre-seed fundraising

Tuesday 14th September, 2021

Marriott Harrison is delighted to have acted for beauty start-up Yuty on its £500,000 fundraising led by Ada Ventures.

Yuty, which launched in 2020, uses machine learning, deep learning and computer vision models trained on an extensive, crowdsourced dataset of diverse phototypes, and features including skin concerns and types to match customers to suitable beauty products. We understand that it is only the 10th business in the UK launched by a black female founder to gain VC backing; we hope to help significantly improve those numbers quickly.

The MH team was led by David Strong, who was assisted by Ed Belam and Kimberley Lam’s Descamps.